In Beverly Hills, exclusivity has always been part of the real estate appeal — but today, it’s taking on a whole new form. More high-end homes are selling via quiet listings or pocket deals, bypassing the MLS entirely.

What is a Pocket Listing?

A pocket listing is a property that’s marketed privately — often only to a select network of agents and qualified buyers. These homes may never appear online or in public records until after closing.

In 2025, this approach is booming in Beverly Hills, especially in neighborhoods like Trousdale Estates, The Flats, and the Bird Streets, where high-profile sellers value discretion and control.

Why the Shift to Off-Market?

• Privacy: Celebrities, executives, and foreign buyers often prefer to keep transactions under the radar.

• Exclusivity: Scarcity drives demand. A “whisper listing” can create buzz among elite buyers.

• Control: Sellers can test pricing, make selective showings, and avoid online price history.

How Buyers Can Get In

If you’re looking to buy in Beverly Hills, working with an agent who has deep local connections is now more important than ever. Many of the most desirable homes never hit Zillow or Redfin — they’re shown quietly to qualified, motivated buyers who are already “in the know.”

Quiet listings aren’t just a trend — they’re becoming a standard part of how luxury deals get done in L.A. Want access to the homes no one else sees? Start with the right agent, and be ready to move fast when opportunity knocks.